Aminoverse
- Digital Transformation
- Replatforming
- Systems Integration
- Process Automation
- B2B Lead Generation
Aminoverse faced the challenge of modernizing its digital platform to better support complex B2B sales processes. With a highly specialized offering in enzyme research and production, the platform needed to go beyond technical accuracy and actively drive conversions, streamline quote requests, and support lead engagement within a niche market.
Streamlining complex sales journeys
Open Commerce helped define a scalable, future-ready solution tailored to Aminoverse’s buying process. The focus was on optimizing the user journey with clear conversion goals, such as submitting quote requests and scheduling consultations with subject-matter experts.
The platform was designed to support both Made-to-Stock and Made-to-Order enzyme kits, including longer lead times and customized service offerings. Integrations with Odoo ERP & CRM ensured seamless data flow between the website and internal operations, while Calendly enabled easy pre-scheduling of consultations.
As a result, Aminoverse now operates a conversion-focused B2B platform that strengthens lead generation, reduces manual workload for the sales team, and scales alongside the company’s cutting-edge biotech innovation.
